The Color of the Future = Green

Photo by MsDotty; stock.xchng

St. Patrick’s Day may still be two months away, but it’s always a good time to go green! Actually the kind of green I’m talking about is more along the lines of Earth Day — and trade shows need to pay attention.

Trade show waste statistics are staggering when you consider exhibitors ditch excess print materials, giveaways, packaging, and even sometimes part of the booth display itself. If you’d like some ideas on how you can reduce, reuse and recycle at your next show, check out this press release from EcoTensil. And be sure to check out some previous posts and podcasts on green exhibiting.


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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