Weekly News & Insights: Changes on the Horizon

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As the saying goes, change is inevitable, but sometimes it comes a little slower to the meetings and trade show industry. This week however, several major changes are in the news. It was only a matter of time once McCormick Place announced free WiFi that other convention centers would have to follow suit. This week, the Georgia World Congress Center announced it will have free WiFi in all public areas.

The International Association of Exhibitions and Events (IAEE) announced their new leader this week. David DuBois, current president and CEO of the Fort Worth Convention and Visitors Bureau will replace Steven Hacker, who has led IAEE for the past 20 years. DuBois previously held leadership positions at Sheraton and Ritz-Carlton Hotels, the Professional Convention Management Association (PCMA) and Meeting Professionals International (MPI).

Meanwhile the debate on whether or not to move the Outdoor Retailer show out of Salt Lake City took a new twist this week. Now an ultimatum has been given to Utah Governor Gary Herbert to change some of his policies on environmental issues, especially related to public land policies.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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