Weekly News & Insights: The Right & Left Brain of Events

Left Brain Right Brain illustration: CartoonaDay.com

There’s no doubt that today’s meeting audience is looking for more fun and “edutainment” in their conferences, trade shows, and events. So the Professional Convention Management Association (PCMA) decided to introduce a gamification element in its mobile app for last month’s Convening Leaders conference. More than half of attendees downloaded the app and 40 percent of those were “active” players, meaning that they engaged multiple times with the game.

PCMA also released a new report that shares behavioral science of meetings. Using academic research and survey data, “The Appliance of Science: 39 Ways to Improve Your Meetings” provides tips on six aspects of improving meetings and events: mental, social, spatial, wired, physical, and bizarre (unconventional activities). A couple of the more intriguing tips?

  • If you want people to empathize with you … make a mistake. (#9)
  • Exercise will make you smarter at meetings. (#30)
  • Sodium for less stress in meetings. (#32)

The entire report can be downloaded from the PCMA site.

In another study released by BtoB Magazine, almost half of business-to-business marketers will see their overall budget increase this year, and 41.5 percent of them will see an increase in event budget. Some of those exhibitors may be changing where and how they exhibit — the trends are for less shows and a more experiential exhibit at those remaining.

And a couple of timely reminders:


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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