Make Networking Fun & Productive – Part 1

Cathy Jennings

Anyone can feel a bit uncomfortable at times when it comes to networking at events, no matter whether you’re an exhibitor or an attendee — and no doubt that feeling gets exponentially stronger if you’re an introvert. So how do you overcome the fear and make networking fun?

In this first half of a two-part interview, Cathy Jennings from No Pressure Networking shares tips for what to do at an event, including how to:

  • Set networking goals for the event
  • Prepare for the conversation ahead of time
  • Use the buddy system to make introductions
  • Make an invitation to lunch (which can lead to amazing connections)

Cathy is a self-described “situational extrovert” and Chief Conversation Starter who has co-authored two books: Make Your Connections Count: Networking Know-How to Make Your Business Thrive and Inspired Entrepreneurs: A Collection of Female Triumphs in Business and in Life.

To listen to Part 2 of Cathy’s networking tips (featuring what to do after the event), click here.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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