This week’s quick tip focuses on a critical aspect of exhibiting that’s often overlooked: following up properly after the show. Please feel free to share these graphics with anyone you feel could benefit from the tips.
The ABC’s of Exhibit Marketing: F is for Follow-Up
August 7, 2013
About The Author
Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
I am so bad at follow-up and keep saying I need to get better at it.
You’re not alone, Michelle. Statistics show, sadly, that 80% of trade show leads are never followed up! But when you make it a focus before the event and get a system in place, you’ll stand out from all those other businesses who “just can’t find the time.”
Nice post. I love the format. I have not though of doing exhibit marketing… but it may be in my future now I am visiting your blog and you are reminding me of an untapped outlet!
So, Thanks for being here!
Mario
You’re welcome, Mario! Glad to hear you enjoyed the post, and that it inspired you to consider some new marketing possibilities.