This week’s theme is Presence … or in other words, how you present your company, products, and/or services at a trade show. In this interview our guest expert, Katina Rigall, shares tips on:
- Options to make your booth more lightweight to save on shipping and setup
- Ways to make your booth work for both small and large spaces
- Incorporating technology in the booth without looking too “techy”
- Things you can do to be better prepared before meeting with a designer
During the call, Katina and I also present this week’s Challenge related to exhibit design. Want to hear Katina’s tips (along with all our other experts) and participate in the Challenge? Go to the registration page for Your Exhibit Success (YES) Challenge and we’ll send you all the details in your e-mail inbox.
To get you started on your Challenge … here are a couple of helpful links:
Katina Rigall – Exhibit Designer, Classic Exhibits
Since Katina has always been fascinated by the impact spacial design can have on people, it’s no surprise that she studied Interior Design, Art History, and Communications. She began her career designing cruise ship interiors, from kids’ play areas to night clubs. She then transitioned to an interior remodeling firm, where she planned and executed detailed kitchen designs. Returning to school at the Fashion Institutue of Technology in New York, she got a Masters in Exhibition Design, and has since received awards for Best Custom Exhibit at PACK EXPO 2011 and Outstanding Booth Award at GlobalShop 2010.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.
Stop wasting money on displays that aren’t effective!
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.