This week’s theme is Presence … or in other words, how you present your company, products, and/or services at a trade show. In this interview our guest expert, Katina Rigall, shares tips on:
- Options to make your booth more lightweight to save on shipping and setup
- Ways to make your booth work for both small and large spaces
- Incorporating technology in the booth without looking too “techy”
- Things you can do to be better prepared before meeting with a designer
During the call, Katina and I also present this week’s Challenge related to exhibit design. Want to hear Katina’s tips (along with all our other experts) and participate in the Challenge? Go to the registration page for Your Exhibit Success (YES) Challenge and we’ll send you all the details in your e-mail inbox.
To get you started on your Challenge … here are a couple of helpful links:
- Great Exhibit Design Examples (my Pinterest board; includes a photo of the Classic Exhibits booth we discuss in the interview)
- Exhibit Design Inspiration (also my Pinterest board; ideas pulled from retail, architecture, and more)
- Classic Exhibits Design Search (see examples of booths in all sizes)
Katina Rigall – Exhibit Designer, Classic Exhibits
Since Katina has always been fascinated by the impact spacial design can have on people, it’s no surprise that she studied Interior Design, Art History, and Communications. She began her career designing cruise ship interiors, from kids’ play areas to night clubs. She then transitioned to an interior remodeling firm, where she planned and executed detailed kitchen designs. Returning to school at the Fashion Institutue of Technology in New York, she got a Masters in Exhibition Design, and has since received awards for Best Custom Exhibit at PACK EXPO 2011 and Outstanding Booth Award at GlobalShop 2010.
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.