Weekly News & Insights: Shows on the Move

Photo: stock.xchng / Icea

Photo: stock.xchng / Icea

Chicago has seen its share of ups and downs due to labor issues, and the latest comes from the Kitchen & Bath Industry Show (KBIS) which recently announced that it’s headed to Las Vegas. The KBIS will be co-locating with the International Builders’ Show for the next several years. Show organizers cited labor costs as a reason, as well as a desire to team up with a related show to boost attendance. (The number of KBIS attendees dropped by more than 60 percent from 2007 to 2012.)

Another show that’s going strong at McCormick Place is IMTS, the largest manufacturing show in the U.S. Held every two years, the next IMTS takes place in the fall of 2014 and will once again fill more than 1.3 million square feet in all four halls. For an interesting snapshot of the last 40 years of IMTS, check out this article by Peter Eelman, vice president of exhibitions and communications for AMT – The Association for Manufacturing Technology, producers of IMTS.

Another show that’s setting records is the Offshore Technology Conference (OTC) in Houston. They achieved a 30-year high in attendance this year, a 17-percent increase over last year. The exhibit floor was also the largest ever, at 652,185 square feet. The OTC attendee list reads like a who’s-who list of the world’s energy industry leaders who gather to discuss the latest technology and challenges.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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