As we wrap up Build a Better Trade Show Image Week for this year, I want to shine the spotlight on what happens (or should be happening) after the show closes and your booth is packed up. Because it’s not over … you’re simply moving into the follow-up stage of your exhibit marketing strategy. So here are some tips to keep you headed in the right direction to maximize your leads.
3 Costly Lead Management Mistakes to Avoid (podcast)
Is Lead Gathering Stuck in the 20th Century?
Scary Tales of Trade Show Follow-Up (podcast)
The reason I established Build a Better Trade Show Image Week was to set aside a time for exhibitors to focus on their marketing strategy. Hopefully these daily summaries have provided you a way to do that and have offered new insights for your upcoming shows. And if you want to explore these five topics even further, you may want to sign up for the free workshop, “GPS Your Exhibit Marketing.”
So what was your biggest ‘ah-ha’ from these tips & what will you do differently because of what you learned?
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.