Weekly Insights: 3 TED Talks Every Exhibit Marketer Should Watch

If you’re not already a TED junkie, you’re truly missing out on some priceless expertise that can revolutionize your thinking.

TED stands for Technology, Entertainment, and Design, and the now-legendary conference hosts fascinating speakers from those disciplines and more sharing revolutionary and inspirational talks in a bite-sized format (20 minutes or less). While attendance at the prestigious flagship conference is by application only (and very pricy), there are also many local TEDx events held in cities around the world and all presentations are shared on the TED website and accompanying app for anyone to view.

Now here are three presentations to get you started rethinking your next exhibit experience (and possibly how you live your life).

Drew Dudley: Everyday leadership
(Are you creating lollipop moments on the show floor?)

Amy Cuddy: Your body language shapes who you are
(What messages are you sending in your booth?)

Chris Downey: Design with the blind in mind
(How can you design your exhibit to appeal to senses beyond visual?)

Do you have another favorite TED Talk that inspires you? Please share it in the comments below.


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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