On June 7 & 8, exhibition industry volunteers will gather in Washington, D.C. to educate lawmakers on the importance of our industry at the third annual Exhibitions Day. Last year, more than 100 people spent the day calling on legislators and other policy makers.
But even if you can’t make it to D.C. next month, you can play a part in the effort to help lawmakers understand the economic impact of meetings and trade shows. There’s a free toolkit available on the Exhibitions Mean Business website, which includes sample social media posts, tips for contacting your local elected officials or the media, plus more. (There are also a couple of videos at the link above which offer a glimpse into what the day is all about.)
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.