Weekly Insights: Making Sustainable Events Realistic

Graphic: © Digital Juice

Graphic: © Digital Juice

Sustainable events … it seems everyone is talking about them, but how many are really doing anything about it?

If you’re in the camp of “We’d like to, but where do we start?” then here are some excellent resources to give you practical ideas. First, the Copenhagen CVB offers an excellent checklist on their website. From transportation to food to the venue itself, there are questions you can ask your suppliers to see how “green” they truly are.

And then there’s the Green Meetings Ninja blog. They have helpful posts on everything from food to waste management, but their Sustainable Events Tips series is full of thought-provoking ideas. Here’s just a sample:

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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