Weekly Insights: Your Summer Playlist (Exhibit Strategy & Expert Insights)
In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …
Tag: Ben Baker
Tips for Better Trade Show Marketing on Your LIVING Brand Show
You may be familiar with Ben Baker from Your Brand Marketing since he’s been a guest on several Trade Show Insights podcast episodes. Well this time the table (or …
What Every Exhibitor (and Show Manager) Needs to Know About Branding
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So …
Permission-Based Marketing for Trade Shows: Are You Legal?
If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again! With the implementation of stronger …
Smart Ways to Use Promotional Products
If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British …