Weekly Insights: Sponsorship Beyond the Banners
You know the feeling … you enter the convention center and there are sponsor banners everywhere! Banners on the floor … banners wrapped around the columns … banners hanging …
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Weekly Insights: Is Your Marketing Strategy Internal or External?
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …
Weekly Insights: Your Booth Staff Matters!
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …
Weekly Insights: Taking a Long-Term Perspective on Leads
One misperception exhibitors often have is that trade show leads must become clients within 30 days (or some other random timeline) in order to make their exhibit investment worthwhile. …
Weekly Insights: Know These 3 Things Before Exhibiting
Before you sign that exhibit space contract … you need to know three very important things. If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that …