Weekly Insights: The Medium Shapes the Message

We live in a highly digitized world, filled with screens of all sizes and shapes. But are pixels and bits the best way to communicate? Some research indicates it’s likely not. This five-minute video short explains how the media affects the way the brain perceives a brand.

It’s Your Turn: What are your thoughts on paper vs digital? And what are you using to connect with your attendees and customers? Please share your thoughts in the comments below.

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