We live in a highly digitized world, filled with screens of all sizes and shapes. But are pixels and bits the best way to communicate? Some research indicates it’s likely not. This five-minute video short explains how the media affects the way the brain perceives a brand.
It’s Your Turn: What are your thoughts on paper vs digital? And what are you using to connect with your attendees and customers? Please share your thoughts in the comments below.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
