Weekly Insights: Email Marketing vs Lead Nurturing

The trade show has ended and you went home with a stack of leads. (Congrats!)

Now you’re ready to begin your follow-up strategy. (You do have one, right?)

But wait! Are you set to truly nurture those leads, or are you simply sending bulk e-mails? Check out this handy infographic from Visual.ly to understand the difference.

(Note: I have no relationship with MarketStar and this is not an endorsement of their services.)

Email Marketing vs. Lead Nurturing

From Visually.

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