The trade show has ended and you went home with a stack of leads. (Congrats!)
Now you’re ready to begin your follow-up strategy. (You do have one, right?)
But wait! Are you set to truly nurture those leads, or are you simply sending bulk e-mails? Check out this handy infographic from Visual.ly to understand the difference.
(Note: I have no relationship with MarketStar and this is not an endorsement of their services.)