Improving the Brand Experience
Your brand is so much more than a logo and tagline. It’s a story that’s just waiting to be brought to life through your exhibits and events. In this …
Tag: experiential marketing
How to Create Memorable Experiences Now
It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed …
Weekly Insights: Trade Show & Event Trends for 2020
Wondering what trends you should be studying – and implementing – for your trade shows? This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You …
Weekly Insights: Are You Providing an Experience Attendees Value?
When you dine out, there are nearly endless options. (Kind of like exhibits on the show floor!) So then what makes one restaurant worthy of charging $300 or more …
How Distinct Are You on the Trade Show Floor?
There’s no doubt we live in a noisy world with thousands of messages constantly flying at us from all directions, both online and off. That assault of information definitely …