Today, many trade show professionals have gathered in Orlando for the Together Again Expo. As one of the first show floors open in more than four months, it was designed as a prototype for what future shows will look like.
During the General Session, panelists from the Orange County Convention Center and other local Orlando venues joined health care experts to share what’s being done to keep meeting participants safe. Here is that replay.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.