There has never been a more important time for exhibitors to have a voice in the trade show industry.
In this rebroadcast of Virtual Lunch, Jessica Sibila introduces us to a brand new group that’s been formed to help address exhibitor challenges and ensure the success of our industry. You’ll discover:
- What The Exhibitor Advocate is and how it came to be
- Who it’s created for and what it provides
- Who had the vision and passion to create it
- How you can get involved
Here are the links to resources mentioned during the interview:
- The Exhibitor Advocate
- The Exhibitor Advocate group on LinkedIn
- Get help as an exhibitor
- Here’s where you can watch the entire Virtual Lunch broadcast
About Jessica Sibila
Jessica is a seasoned marketer and social impact professional with a unique collection of experiences ranging from event marketing, community engagement, philanthropy and corporate branding. Jessica has over 15 years’ experience leading the development of strategic social impact programs and corporate event strategy for leading brands in the natural and organic industry. Jessica is a CTSM (Certified Trade Show Marketer), CMP (Certified Meeting Planner), and holds certifications in corporate social responsibility from Boston College and the University of Colorado. She most recently led the corporate event and community engagement strategy for WhiteWave Foods and Danone North America, the largest certified B Corp in the world. She started her consulting business, Jessica Sibila Consulting to extend that expertise to support companies in developing strategic events that elevate their impact.
In addition to her consulting work, Jessica leads The Exhibitor Advocate as the Executive Director. The group is an offshoot of the Advocacy Committee from TSEA (the Trade Show Exhibitor’s Association), a group that has been advocating for exhibitors for over ten years. Jessica has held positions on both the show management, attendee, and exhibitor side of the trade show industry. She understands the unique challenges of each stakeholder and believes that collaboration between all stakeholders in the industry will uphold exhibitions and events as a valuable and irreplaceable marketing channel. Jessica is passionate about exhibitor advocacy and excited to be leading The Exhibitor Advocate, amplifying the exhibitor voice to ensure a sustainable future for face–to–face marketing.
(transcript coming soon)
