Reimagining Trade Show Sponsorships

Reimagining trade show sponsorships

When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention center?

Sure, that’s what most shows do. But you don’t want to be like most shows, right?

Time to makeover the sponsorship menu with options that stand out and benefit everyone involved – attendees and exhibitors, as well as the show’s bottom line.

In this episode, brand activation and sponsorship strategist MK Granados from Gen City Labs explains how to:

  • Tap into unique opportunities hiding in plain sight
  • Use sponsorships to solve problems for attendees
  • Show exhibitors you care about their needs too
  • Make the arrival experience memorable

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About MK Granados

MK Granados
MK Granados

MK Granados is head of marketing for Gen City Labs, a creative technology studio that works with brands to craft interactive experiences at events, pop-ups, briefing centers, and more. Previously, MK led brand activation strategies at Gartner, as well as sponsorship and media opportunities at ReedPOP, the producers of New York Comic Con, PAX, and Star Wars Celebration.

MK develops creative strategies for clients by drawing on her background in theatre, exploring storytelling throughout every step of the customer journey. She recently graduated with her MBA from UNC Kenan-Flagler, and has developed fan engagement and gamification strategies for global brands, including Chevrolet, Amazon, SYFY, DIRECTV, and Monster Energy.

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