It’s time for event organizers to shift away from the mindset of sheer attendance numbers.
Just because you’re measuring something (like foot traffic), doesn’t mean it really matters.
Warwick Davies isn’t afraid to challenge many long-held assumptions in the events industry, and we dive deep into several of those in this episode, including:
- Why trade shows need to shift from selling space to selling access
- What exhibitors should be asking about events they’re considering
- How to find your most profitable audience
- What the biggest growth problem is (hint: it’s not marketing!)
Related links from this episode:
- The Event Mechanic! (Warwick’s website)
- “10 Event Strategy Mistakes to Avoid” article
- “Your Event Isn’t Special” article
- “Most Event Marketing Teams Don’t Have a Marketing Problem …” (LinkedIn post)
- Follow Warwick on LinkedIn for more insights
- The Annabelle Project (helps high-performing students prepare for careers in the events industry)
Note: A portion of the sales of my book, Build a Better Trade Show Image during the months of September & October will be donated to The Annabelle Project.
About Warwick Davies
Warwick Davies is the founder of The Event Mechanic!, where he advises event-company CEOs on launching, growing and fixing trade shows and conferences. Over his career, he has built and led event businesses, including helping grow DCI from $4 million to $15 million in revenue and generating more than $6 million in annual profit at IDG World Expo.
He’s also the founder and president of The Annabelle Project, a nonprofit developing high-potential, early-career talent through industry mentorship, real-world exposure, and business-focused corporate pilot projects.
Warwick also publishes The Event Mechanic!: How Event Actually Make Money, where he writes about the economics, business models, and strategic decisions shaping the events industry.
(transcript coming soon)
