Weekly Insights: You’ve Got Mail!
On this date in 1792, President George Washington signed legislation creating the U.S. Postal Service. And while you may be rolling your eyes and thinking, “So what? That’s old …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Trade Show Trailblazer Dan Cole on International CES
To kick off the new Trailblazer series, we’re honored to feature someone with a perspective from a show you’re quite likely familiar with — International CES, also known as the Consumer …
Weekly Insights: Can You Pass the “Smash Your Brand” Test?
If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many …
Weekly Insights: Trade Shows are One Piece of the Marketing Pie
Earlier this week, I gave a presentation about all the marketing strategies available to promote your business. And while I always emphasize the exhibiting piece because that’s my area of …
Weekly Insights: The Show Must Go On! (In Spite of a Snowpocalypse)
“Neither rain, nor sleet, nor snow …” could be the new motto for the Yankee Dental Congress after their show this week in Boston. A blizzard of legendary proportions was …