Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Weekly Insights: Have Fun with Your Brand

Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit …

Weekly Insights: Trade Shows & Direct Mail – A Winning Combination

One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at …

At the recent ASI Road Show, one of the most unique items I discovered was this business card sculpture in a bottle. The company takes a quantity of your …

Using Trade Shows for Competitive Intelligence

Trade shows are not just about exhibiting and getting the word out about your company. They’re also a great way to learn about your competitors. So why would you …

Weekly Insights: What Exhibitors are Spending … and Measuring

If you had any doubt that exhibitors are spending more on exhibiting these days, two recent reports confirm that they are. The Marketing Spend Decision report from the Center for Exhibition …