Give Attendees What They Want
When planning your upcoming exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: What’s Your Digital IQ?
These days, it seems like everyone’s talking about “Big Data,” “wearables,” and “the Internet of Things.” But do you really know what these terms mean, or are you feeling a …
Permission-Based Marketing for Trade Shows: Are You Legal?
If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again! With the implementation of stronger …
Weekly Insights: 3 Pet Peeves About Show Websites
As a trade show consultant, I’ve spent a lot of time looking at websites for shows in all kinds of industries. While I’ve seen some that will knock your …
Weekly Insights: Now THAT’S a Trade Show!
What covers 2 million square feet, hosts more than 160,000 visitors, and features 20,000 new product introductions? It’s none other than the International Consumer Electronics Show (CES), which kicks off the …