Creative Theme & Design at EXHIBITOR Live 2015
One of my favorite aspects of attending EXHIBITOR Live (formerly known as the EXHIBITOR Show) is seeing all the creativity on the show floor. This year was no exception, and …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Let There Be Green!
This week, it seems everything is going green … Tuesday was St. Paddy’s Day, today is the first day of spring, and a few days ago I saw two …
Cool Finds at EXHIBITOR Live 2015
While there didn’t seem to be any “stop the presses” product revelations at this year’s EXHIBITOR Live (formerly known as the EXHIBITOR Show), there were a lot of clever innovations, especially …
Trailblazer Tom Pellet on Rebranding the AAFP Conference & Trade Show
Today’s Trailblazer guest takes us behind the scenes to discover how one medical association is boldly reinventing their conference and trade show, transitioning from a medical education event to …
Weekly Insights: The Truth About Trade Show Labor
Ever wonder what goes on behind the scenes before a show opens … or at least before you arrive in your booth? Whether you’re new to the trade show …