Are Virtual Trade Shows the Way of the Future?
A decade ago, if you listened to all the buzz around virtual expos, you might have thought that trade shows were moving into the digital realm, leaving the traditional “walk …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: You’ve Got Mail!
On this date in 1792, President George Washington signed legislation creating the U.S. Postal Service. And while you may be rolling your eyes and thinking, “So what? That’s old …
Trade Show Trailblazer Dan Cole on International CES
To kick off the new Trailblazer series, we’re honored to feature someone with a perspective from a show you’re quite likely familiar with — International CES, also known as the Consumer …
Weekly Insights: Can You Pass the “Smash Your Brand” Test?
If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many …
Weekly Insights: Trade Shows are One Piece of the Marketing Pie
Earlier this week, I gave a presentation about all the marketing strategies available to promote your business. And while I always emphasize the exhibiting piece because that’s my area of …