Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
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On social media sites, there’s a common practice of posting a blast from the past on “Throwback Thursdays.” So today, in honor of the 15th anniversary of the TradeShowTips …
If every exhibitor did more pre-show promotions, there would be no “ghost town” trade shows!
At a recent industry event, Brian Casey, CEO of the Center for Exhibition Industry Research (CEIR), shared trends from the latest CEIR Index Report. Here are a few of …
Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …
