Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
This week, I had the opportunity to spend time with about 25 exhibit designers, builders, and sellers at Shared Knowledge University, a conference hosted by Classic Exhibits (sponsor of …
Earlier this month, the Center for Exhibition Industry Research (CEIR) held their Predict Conference in Chicago to report on the health of the trade show industry. Data collected from …
Here’s a handy infographic highlighting just a few of the findings from the recent report published by the Center for Exhibition Industry Research (CEIR) & the Society of Independent …
The trade show industry is not exactly known for being on the cutting-edge of most things. In fact, sometimes it can be a real dinosaur. If there’s one excuse …
Ever wondered why simply telling attendees about your company or products just doesn’t seem to sink in? Here’s why.
