Details Matter

Last month, I had the opportunity to tour the Classic Exhibits manufacturing facility in Portland, Oregon. I already knew they created innovative exhibit designs (one reason I chose to team up with them as a sponsor), but seeing the entire production process highlighted how much attention is paid to the details. For example, each display comes in its own custom-designed crate where everything has its well-marked place inside and photos of how to repack the crates are also included. It makes the whole setup and teardown process seem not so bad. Take a look at this video to see what I mean.

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