Weekly News & Insights: Trailblazing Shows Lead the Way
In any industry, there are companies and individuals who aren’t willing to do things “the way we’ve always done them.” In the trade show world however, it often seems …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
The Road to Success …
Keep this in mind when preparing for your upcoming shows. (And feel free to share this graphic!)
Are You a ‘Sheepish’ Exhibitor?
Sheep are legendary for traveling in a large group, or flock, and having an instinct to follow the leader … even if it’s a bad idea. Exhibitors are not …
Weekly News & Insights: More Perspective on What Attendees Want
Exhibitors often wish they could read attendees’ minds. The latest report from the Center for Exhibition Industry Research (CEIR), titled Exhibition Floor Interaction: What Attendees Want, may provide the …
Cool Finds at the EXHIBITOR Show & GlobalShop
It’s always fun to see what’s new at the EXHIBITOR Show … but this year, it was a two-for-one with GlobalShop also happening upstairs in the Mandalay Bay Convention …