Weekly News & Insights: And the Attendees Keep Coming …
No matter what their job title, attendees go to shows for the same primary reasons — to shop, buy and learn — according to a recent study conducted by …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Creative Theme & Design at EXHIBITOR Show 2014
There’s never a lack of creativity at the EXHIBITOR Show. Here are just a few examples of the stand-out exhibits from this year: Optima Graphics used fabric to create …
Are You a Team Player?
I’m not a big sports fan, but I do know that it’s a lot more fun to watch a team who works together toward winning than one where just …
Tech Discoveries at EXHIBITOR Show 2014
While I don’t claim to be a techie, I do get excited by all the gadgets and tools out there for increasing engagement. This year’s EXHIBITOR Show had no …
A Tale of Two Trade Shows
It was the best of exhibiting, it was the worst of exhibiting. It was the showcase of creative design, it was the lack of any creativity at all. It …