Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
Exhibitors often run into complications around union labor, but many of those situations could be avoided with a better understanding of what’s involved before the show starts. Please feel …
Everyone’s buzzing about virtual and hybrid events, but so far only a few have discovered how to make them truly interactive. Please feel free to share these graphics with …
Think just because people are clamoring in your booth for your giveaway that you’ve made a big impression? Think again! Too many times exhibitors hand out trendy or cliché …
Nobody likes a canned sales pitch! Attendees want to be treated as individuals, so you need to learn how to relate to their various personality types. Please feel free …
New York’s Jacob K. Javits Convention Center just completed a four-year renovation that brought it into the 21st Century. The $465 million project transitioned the dark and gritty facility …
