Exhibit Marketers Café Debuts Community for Show Managers
These days, show managers are looking to do more with less, yet still grow their shows. As a result, they often struggle to find ways to test out new …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Cut Trade Show Costs without Sacrificing Anything
Looking to trim your exhibit budget? Here are some tips! Feel free to share this infographic with anyone you believe could benefit from the ideas.
What are Your Budget-saving Ideas for the New Year?
Everyone’s trying to do more with less, but some cost-cutting ideas work better than others. And some can even prove to have a negative effect on results. So what …
What Exhibitors Can Learn About Budgets from Reality TV
I have to confess … I enjoy watching remodeling shows on HGTV. One of those shows, Property Brothers, features families who purchase a fixer-upper with help from the realtor …
The ABC’s of Exhibit Marketing: Z is for Zones
We’ve arrived at the end of our ABC’s series with a concept that works for any size of booth: dividing into activity zones. Please feel free to share these …