Today’s tip addresses an issue that’s often overlooked by exhibitors — having an organized plan to be sure no details are overlooked. Please feel free to share these graphics with anyone you feel could benefit from the tips. And if you need a complete checklist, there’s one included in the free “Beginner’s Guide to Exhibit Marketing” Toolkit.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.