Are You Up for a Challenge? (Just say Y.E.S.!)
Juggling dozens of logistics details — which most exhibitors must do — leaves little time for focusing on the strategy behind it all. So to educate and inspire you …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly News & Insights: The Keys to an Interactive Customer Experience
Recently while cleaning my office, I came across a flier from a unique road show I attended with my husband 10 years ago this month. The memories are so …
The ABC’s of Exhibit Marketing: C is for Competitive Intelligence
Today, our series of quick tips about exhibit marketing continues with Competitive Intelligence. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Weekly News & Insights: Attracting Attendees with Cars, Bikes & Pinball Machines
To attract attendees, you must first understand what gets their attention. There’s no point in doing an over-the-top promotion if nobody cares. But if you truly know your audience, …
The ABC’s of Exhibit Marketing: B is for Booth Behavior
Our series of quick tips about all aspects of exhibit marketing continues with Booth Behavior, because studies show your exhibit staff accounts for 85 percent of an attendee’s first …