Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
Our series of quick tips about all aspects of exhibit marketing continues with Booth Behavior, because studies show your exhibit staff accounts for 85 percent of an attendee’s first …
If you’re a child of the 80s, you no doubt remember the famous movie Back to the Future, where Marty McFly travels back and forth in time via a …
Today we kick off a new series of quick tips about all aspects of exhibit marketing. Please feel free to share these graphics with anyone you feel could benefit …
Last week, Patty Farmer invited me to be her guest on the NetworkingCEO online radio show. We talked about the importance of promotions, choosing shows to participate in, and …
Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest one of all is the fact that so many …
