Our series of quick tips about all aspects of exhibit marketing continues with Booth Behavior, because studies show your exhibit staff accounts for 85 percent of an attendee’s first impression of your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Great point about eating. I like to step away anyway so I can eat quietly and slowly!
Exactly, Trudy! Sometimes that might be the only break you get from the booth all day, so make the most of it.