Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
In virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How …
How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success? The sad fact is that …
No question that the bottom line of exhibiting is all about getting results. You want to show results for your time, effort and expenses. The problem is that too …
Trade shows unfortunately have a reputation of producing massive amounts of waste, but it doesn’t have to be that way. Guest expert Dr. Sue Tinnish, Dean of the Kendall …
In the wake of all the insanity this week in Boston, it brings up a longstanding question in the trade show world — how safe are most expos and …
