The ABC’s of Exhibit Marketing: D is for Define Ideal Clients
Today’s quick exhibit marketing tip is to Define Ideal Clients. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Are You Up for a Challenge? (Just say Y.E.S.!)
Juggling dozens of logistics details — which most exhibitors must do — leaves little time for focusing on the strategy behind it all. So to educate and inspire you …
Weekly News & Insights: The Keys to an Interactive Customer Experience
Recently while cleaning my office, I came across a flier from a unique road show I attended with my husband 10 years ago this month. The memories are so …
The ABC’s of Exhibit Marketing: C is for Competitive Intelligence
Today, our series of quick tips about exhibit marketing continues with Competitive Intelligence. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Weekly News & Insights: Attracting Attendees with Cars, Bikes & Pinball Machines
To attract attendees, you must first understand what gets their attention. There’s no point in doing an over-the-top promotion if nobody cares. But if you truly know your audience, …