Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
There’s no doubt that today’s meeting audience is looking for more fun and “edutainment” in their conferences, trade shows, and events. So the Professional Convention Management Association (PCMA) decided …
No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in …
A recent study released by the Exhibit & Event Marketers Association (E2MA) has stirred up quite a buzz. The research shared in “Enhancing Exhibitor Value Enables Show Growth” demonstrates that …
These days it often seems that the future of trade shows is paved with partnerships. Many shows are either co-locating or combining forces in order to reach a larger …
Once again there’s good news coming out of Vegas — this week’s International CES has once again broken records in number of exhibitors and net square feet of space. …
