Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
For those of us working in the trade show world, travel is a fact of life. We spend a good portion of our lives in airports and hotels. So …
So you met a lot of interesting people and potential clients at a conference or trade show — Now what? In the second half of our interview with Cathy …
Anyone can feel a bit uncomfortable at times when it comes to networking at events, no matter whether you’re an exhibitor or an attendee — and no doubt that …
If you’re familiar with SXSW, you know the legendary event is a hub for cutting-edge ideas and technology, and this year’s SXSW Interactive trade show (SXSWi) in Austin was …
They say the only thing constant in life is change. If that’s true, then this past week has been full of constants. First of all, two shows have announced …