Summer Reading List: 3 Titles to Help You Stand Out & Get Noticed
How do you find out about great books? If you’re like me, you often have friends who are raving about them. Once in awhile, it seems like you’re hearing …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
This Week in Exhibit Industry News
If the U.S. wants to maintain economic growth, the key is to get more international buyers and sellers attending our trade shows. That’s the platform Steven Hacker, president of …
This Week in Exhibit Industry News
This week, we have two “Best of” lists to share. The first is the TSNN Fast 50, which is comprised of the fastest-growing U.S. shows in attendance and net …
Could a Lemonade Stand Be Training for Future Exhibitors?
In honor of the first full day of summer in the U.S., here’s a tongue-in-cheek look at a summer tradition — lemonade stands — and how it relates to …
This Week in Exhibit Industry News
The top story this week is the trade show industry itself. The Center for Exhibition Industry Research (CEIR) announced that the CEIR Index indicated a 2.7 percent increase in …