The Importance of Exhibitor Education
Earlier this month, the Center for Exhibition Industry Research (CEIR) released their report, “How the Exhibit Dollar is Spent.” This in-depth analysis of more than 200 exhibit budgets indicates …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly News & Insights: When Things Go Sideways
Yesterday, my computer lapsed into a coma. No matter what I tried, I couldn’t wake it up. While I have an appointment with the computer “doctors” this afternoon, it’s …
Weekly News & Insights: Frequent Traveler Edition
As trade show professionals, we often spend a lot of time on the road, so here are some tips & tidbits to assist as you travel to those upcoming …
Weekly News & Insights: CEIR Reports on Spending & Value of Trade Shows
The Center for Exhibition Industry Research (CEIR) released a couple of new reports this week which validate the dollars spent on trade shows. “How the Exhibit Dollar is Spent” …
Weekly News & Insights: Changes on the Horizon
As the saying goes, change is inevitable, but sometimes it comes a little slower to the meetings and trade show industry. This week however, several major changes are in …