Weekly News & Insights: CEIR Reports on Spending & Value of Trade Shows

Photo: stockXchng

The Center for Exhibition Industry Research (CEIR) released a couple of new reports this week which validate the dollars spent on trade shows. “How the Exhibit Dollar is Spent” states that exhibiting companies spend more than $24 billion each year on exhibitions. It’s no surprise that the largest part of that is spent on space rental (36 percent). To see a complete breakdown of spending percentages spent on booth design, travel, promotions, and more, ExpoWeb has a handy pie chart. (Sadly, exhibitor education comes in last at a mere 1 percent.) To order a copy of the report for $24, go to the CEIR site.

CEIR has also released a report on the “Use and Value of Face-to-Face,” which lists exhibits the highest-valued type of face-to-face interaction at 48 percent, according to both exhibitors and attendees. Sales calls came in a distant second at 26 percent.

 

Join us for Virtual Lunch in the Café!Click here to learn more
+

We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and display targeted advertising. Learn more about the use of cookies by reviewing our Privacy Policy. If you continue to use this site, you consent to our use of cookies.