Great Discoveries at EXHIBITOR 2012
If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
This Week in Exhibit Industry News
After what the trade show world has been through the past few years, it’s amazing now to see so many shows breaking records that it barely makes news. While …
Creative Promotions & Booth Attractions from EXHIBITOR 2012
It takes a lot to wow a crowd of trade show industry veterans like those who attend the EXHIBITOR Show. But a few companies always manage to stand out …
This Week in Exhibit Industry News
New York isn’t the only city struggling with an outdated convention center that’s lost its ability to draw in major conventions. According to the Miami Herald, the Miami Beach Convention …
Creative Exhibit Theme & Designs from EXHIBITOR 2012
There’s never a shortage of creativity at the EXHIBITOR Show in Las Vegas. Each year, the industry’s who’s who pull out all the stops to impress exhibit managers from …