This Week in Exhibit Industry News

It seems ironic at a time when business travel is once again being bashed by the U.S. government, that the organizers of Travel & Tourism Week didn’t pull out all the stops to promote it. Were you aware of any of the 120 rallies and events being held across the country this week? Even this article from Successful Meetings (which terms it the largest event to date) didn’t appear until Wednesday, the day after all the rallies were scheduled. But since it’s never too soon to start promoting for next year, here’s the link to the Travel Coalition’s site to learn more.

Sometimes it’s not so much about the story as where it appears. For example, this article about the Las Vegas Convention Center renovations appeared in the Chicago Tribune. Since Chicago and Vegas often go head-to-head competing for major shows, perhaps it was more of a heads-up warning for the locals?

For those who aren’t quite ready to write the Javits Center off and move on to bigger and better convention facilities, a group has been formed, called the Friends of Javits (FOJ). Led by 20 major players in the convention and trade show industry, the group recently sent a letter to New York Governor Andrew Cuomo calling for the Javits to remain open. Copies of the letter were also sent to members of the New York State Senate and New York State Assembly, the New York City Council, the New York Hotel Association and the Jacob K. Javits Board of Directors.

Global Experience Specialists (GES) has teamed up with the Center for Exhibition Industry Research (CEIR) to create an infographic, “How Exhibitors are Boosting Business: Is Your Strategy on Target?”, highlighting key findings from the latest CEIR report, “The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget.”

And in case you’ve ever wondered just how much business could come out of an exhibit, consider this recent report on Canada’s results at Africa’s largest agriculture show, held in Morocco. The Canadian agriculture industry estimates that they will generate about $21 million in sales over the next 12 months, which would produce a $98 return on every dollar invested. Pretty impressive! Oh, and by the way … they also won the award for best pavilion in the International Hall.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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