The Accidental Trade Show
A few days ago I came across this blog post by a reporter at Computerworld about his experience at this year’s Consumer Electronics Show (CES). My favorite line is, …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
10 Event Trends for 2012
In the last post, I told you about 100 trends to watch regarding consumer behavior and marketing. In this Slideshare presentation by Julius Solaris, you’ll likely see some things …
100 Trends to Watch in 2012
Technology, food, and human interactions are all included in this list of people and things that will shape consumer behavior in the coming 12 months. JWT Intelligence has released their …
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing …
Speak Like You Tweet
Whether or not you’re using Twitter in your trade show marketing strategy, you probably know what it is — a site that allows people to share thoughts in 140 …