Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
The Center for Exhibition Industry Research (CEIR) recently released the results of their industry survey, which showed that trade shows command nearly 40% of B2B marketing budgets, making it the largest marketing …
Wanted to give you a heads-up on an exciting online event happening in the trade show world next week! I’ve teamed up with several exhibit industry vendors to celebrate …
When I tell people that I’m a trade show consultant, they typically look at me curiously and say, “I didn’t know there was such a career.” Actually, they’re often …
Here are some tips on tech-related design trends (including apps & tablets) that aren’t too difficult to implement. Also check out this list of hot new promotional ideas introduced at PPAI …
Lots of news this week! Smart shows everywhere are learning how to survive in the new economy. Here’s a great article on how Macworld | iWorld is doing exactly …
