Join in the Book Launch Festivities!
The NEW edition of Build a Better Trade Show Image debuts this month – and you have all kinds of opportunities to take advantage of the celebration! Besides … …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
AI Pros & Cons: What It Means for Events
Everybody’s talking about ChatGPT and other hot AI tools these days. But how do you sort through the hype and learn how to incorporate them into your event planning …
Weekly Insights: New Insights on Material Handling & Labor Costs
It’s no secret that trade show labor costs have skyrocketed since shows restarted. In fact, the rates have been outpacing inflation – some by more than 30%. The 2022 …
Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy
In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …
Trade Show Strategy in Action: Canon Medical
Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon …