Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. …
“I have all the budget needed to cover everything in my exhibit marketing plan” – said no exhibitor ever! So what do savvy exhibitors do? They learn to spend …
For our second video in the EXHIBITORLIVE recap series, here’s a look at some creative booth attraction and giveaway ideas. Here are the companies featured in this video: Blue …
It was great to be back at EXHIBITORLIVE! Even though it was a smaller show this year and we weren’t in Vegas, the energy on the show floor was …
I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. (UPDATE: Since that …
