Break Down Barriers
While walking a recent show, I noticed a high percentage of exhibitors behind tables (sitting or standing), which creates a barrier and wastes valuable space. Sadly, this isn’t rare …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
This Week in Exhibit Industry News
Although it was a short work week, here are some tidbits from the first few days of 2012: How Many Exhibitions, Venues Are There? According to a recent study …
Marketing Manifesto
The link to this report by Marcia Yudkin arrived in my inbox with the subject line, “Is Marketing Evil?” Well, as a marketing consultant, that definitely caught my attention! …
January Shows Set the Tone
While January is isn’t filled with lots of trade shows, there are several benchmark ones across the country. Whether or not they have anything to do with your line …
Social Media Predictions
This week, Social Media Examiner posted 30 predictions from experts on what to expect this coming year. It’s definitely worth clicking over to read the entire article, but here’s …