The Color of the Future = Green
St. Patrick’s Day may still be two months away, but it’s always a good time to go green! Actually the kind of green I’m talking about is more along …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Booth Babes are Sooooo Last Century!
While there are a lot of things worth copying about the success of the Consumer Electronics Show, there’s one area where they lag far behind other expos. It seems …
What Exhibitors Can Learn from Lady Gaga
Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …
Pssst! Your Behavior is Showing!
Unless you’ve been on a desert island for the past year, you likely heard about the meltdown of Hollywood bad boy, Charlie Sheen. In a seemingly endless series of …
This Week in Exhibit Industry News
The 2012 convention and trade show season is off to a flying start, with positive reviews coming in from both the Consumer Electronics Show (CES) and the Professional Convention …