Recommended Reading for Exhibitors
Although these books weren’t written specifically for the trade show industry, there are great lessons in them that both exhibitors and show organizers should take to heart. Brand Sense: …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Marketing Trends to Watch This Year
In this post from the Influential Marketing Blog, author Rohit Bhargava shares his predictions for 2012 marketing trends. Several of them should be of particular attention to trade show …
Is Your Corporate Swagger Showing?
In my last post about the Apple Genius Bars, I explained that one reason for success is their personality. Well, to expand on the idea of corporate personality, you …
Lessons from CES: Smart Social Media
In case you weren’t able to make it to Vegas for the Consumer Electronics Show this week, here’s a way you can keep up with what’s happening. CES has …
Want More Results Per Square Foot of Exhibit Space? Follow the Genius Bar Model
I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …