Marketing Trends to Watch This Year
In this post from the Influential Marketing Blog, author Rohit Bhargava shares his predictions for 2012 marketing trends. Several of them should be of particular attention to trade show …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Is Your Corporate Swagger Showing?
In my last post about the Apple Genius Bars, I explained that one reason for success is their personality. Well, to expand on the idea of corporate personality, you …
Lessons from CES: Smart Social Media
In case you weren’t able to make it to Vegas for the Consumer Electronics Show this week, here’s a way you can keep up with what’s happening. CES has …
Want More Results Per Square Foot of Exhibit Space? Follow the Genius Bar Model
I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …
The Challenge of Using Salespeople as Booth Staff
Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes …