Speak Like You Tweet
Whether or not you’re using Twitter in your trade show marketing strategy, you probably know what it is — a site that allows people to share thoughts in 140 …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Go Big or Go Home!
If you’re planning to go “big” at your next trade show, then be sure that you’re consistent about it. At a show I attended recently, I noticed some exhibitor …
This Week in Exhibit Industry News
Last week’s PCMA Convening Leaders continued to draw media attention this week, with summaries of sessions and reviews of the entire event. BizBash covered the often-sensitive subject of virtual …
What SOPA & PIPA Mean for Meetings & Trade Shows
Unless you’ve been completely offline this week, you’ve likely seen the widespread protest against the SOPA and PIPA bills in Congress. But there’s been strangely few media mentions within …
Make Your Exhibit Like a Supermarket in the Subway
Someone recently told me about this video featuring a company in South Korea who has created a supermarket in the subway. The key to the store’s success is their use …