The Challenge of Using Salespeople as Booth Staff
Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Break Down Barriers
While walking a recent show, I noticed a high percentage of exhibitors behind tables (sitting or standing), which creates a barrier and wastes valuable space. Sadly, this isn’t rare …
This Week in Exhibit Industry News
Although it was a short work week, here are some tidbits from the first few days of 2012: How Many Exhibitions, Venues Are There? According to a recent study …
Marketing Manifesto
The link to this report by Marcia Yudkin arrived in my inbox with the subject line, “Is Marketing Evil?” Well, as a marketing consultant, that definitely caught my attention! …
January Shows Set the Tone
While January is isn’t filled with lots of trade shows, there are several benchmark ones across the country. Whether or not they have anything to do with your line …