Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
Recently, trade show executives gathered to delve into the future of the trade show industry. While there are variables for association, trade and consumer shows, overall the news is …
Have you ever been lost? If so, I’m sure you remember the frustration of wandering around looking for a way to wherever it was you were trying to go. …
A fairly new exhibitor recently shared that what holds her back in the booth is the “little voice” on her shoulder who keeps telling her, “No one wants to …
Often exhibitors get caught up in the excitement of prepping their booth space and forget that there are other, less glamourous aspects to exhibiting. While some show organizers are …
After attending a workshop on Strengths in the workplace, it made me reflect on how the right combination of these core talents can make a big difference for exhibit …
