Industry Update: 2011 is Off to a Great Start
After two years of dismal news from the world of trade shows and events, it seems we’ve turned a corner. Reports out for several major shows show that numbers …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Industry Update: Good News from Vegas
It’s always a good sign for the trade show industry when attendance rebounds in Vegas. Here’s the latest report on their August statistics, which TSNN says “skyrocketed 46 percent”: http://www.tsnn.com/blog/?p=4051 …
Industry Update: ASAE Meeting Shows Growth
It’s a good sign when meetings industry events are on the upswing. And there’s some very good news coming out of last week’s ASAE Annual Meeting & Expo, with …
Smart Ways to Use Promotional Products
If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British …
Industry Update: McCormick Place Reforms
Here’s a follow-up to our recent episode on McCormick Place labor issues. In late April, the interim board proposed a number of reforms. Click here to read more.