Exhibiting While Distracted
Chances are you’ve seen stories in the news about people driving while distracted by cell phones, texting, eating or some other activity that often results in a tragic accident. …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Industry Update: Future of the Trade Show Industry
Recently, trade show executives gathered to delve into the future of the trade show industry. While there are variables for association, trade and consumer shows, overall the news is …
Where Are the Signs?
Have you ever been lost? If so, I’m sure you remember the frustration of wandering around looking for a way to wherever it was you were trying to go. …
Banish the “Little Voice”
A fairly new exhibitor recently shared that what holds her back in the booth is the “little voice” on her shoulder who keeps telling her, “No one wants to …
Exhibitor Responsibilities
Often exhibitors get caught up in the excitement of prepping their booth space and forget that there are other, less glamourous aspects to exhibiting. While some show organizers are …