How Green is Your Trade Show?
In honor of the 40th anniversary of Earth Day, we’re taking a look at how the trade show industry is going green. Our guest, Scott McKye from KleerTech, offers …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Working with Show Labor
Show labor has been a hot topic lately, especially relating to shows at McCormick Place in Chicago. In this episode, guest Frank Vavpotic from CEP Exhibit Productions shares some …
Teamwork, from a Show Manager Perspective
This episode marks the relaunch of the Trade Show Insights podcast, now located at www.tradeshowinsights.com. Thanks to those who have been loyal listeners, and welcome to those who are discovering …
Exhibitor Show 2009 Review
This year’s EXHIBITOR Show in Las Vegas was a time to come together as an industry to demonstrate that we will not only survive, but can also thrive. Companies …
Trade Shows Are Not Dead!
The trade show world has been buzzing for weeks about the future of Macworld Expo, now that Apple won’t be exhibiting. So what does that mean for MWE, and …