Social Media Predictions
This week, Social Media Examiner posted 30 predictions from experts on what to expect this coming year. It’s definitely worth clicking over to read the entire article, but here’s …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Fortune Cookie Wisdom for Exhibitors
Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these: “He who fails to …
What Are Your 2012 Goals?
(EDITOR’S NOTE: Speaking of goals, this post is the first in my 31-day Ultimate Blog Challenge. Watch for many more written, audio … and even some video posts coming …
New reports confirm value of trade shows
The Center for Exhibition Industry Research (CEIR) has released a series of reports that offer insights into the minds of marketing executives. The bottom line is that building customer …
What Exhibitors Can Learn from Birds
Have you ever spent any time birdwatching? It’s fun to see how birds behave and interact with one another. In fact, there’s a lot we can learn by watching …