Trade Shows Are Not Dead!
The trade show world has been buzzing for weeks about the future of Macworld Expo, now that Apple won’t be exhibiting. So what does that mean for MWE, and …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Mistakes Exhibitors Make
Today’s episode is an excerpt from my guest appearance on Suzanne Falter-Barns’ Get Known Now teleseminar series. In this segment, we discuss the importance of exhibiting and having realistic …
Exhibitor Show 2008 Review
It’s time for our annual review of the Exhibitor Show in Vegas, held in March 2008. We’ll discover some new and innovative products and services for exhibitors, along with …
Trade Shows 2.0 – The Next Generation (part 2)
Today we conclude our two-part series on Trade Shows 2.0. Last time, we covered Web 2.0 technology tools for both exhibitors and shows. In this episode, we’ll talk about …
Trade Shows 2.0 – The Next Generation
Today we begin a two-part series on Trade Shows 2.0. This time, we’ll cover Web 2.0 technology tools for both exhibitors and shows. In the next episode, we’ll talk …